class/work projects + passion projects.
During my internship at ZLI, I took a deep dive into our social media’s to find out what’s working, what’s not, and brainstorm better ways to connect with our audience. By scouring various analytics, I was able to find key details to create stronger content and outreach. This project wasn’t just about numbers—it was about finding meaningful ways to grow ZLI’s online community and make digital storytelling more impactful.
My MKT 300 class required groups to choose a brand that is struggling with its marketing identity. We selected Jaguar, which faces challenges connecting with younger audiences. To address this, we created a hybrid brand called WILDCAT — a bold, sustainability-focused line targeting Gen Zs and Millennials. We developed a full marketing strategy (see below), and I created an ad spliced from the company’s official concept video using a popular song and a new logo.
For my UX Design class project, I created a podcast: The AI Blueprint. In this episode, I explored how AI and tech can reshape workplace accessibility and break down the barriers that disabled individuals often face. I also highlighted how businesses can do more beyond complying to create truly accessible work environments. This project was an opportunity to blend storytelling with data-driven insights to make a case for a more inclusive future.
p a s s i o n p r o j e c t sstream tracker
As a huge fan of SZA and a music enthusiast, I spent two months tracking her streaming numbers to analyze trends across her discography. This project was a way to combine my love for music with data analysis, giving me a *brief* look into how streaming patterns evolve over time.
film analysis
In this comparative film study, I explored how Black Swan and Whiplash embody the obsessive pursuit of artistic perfection through a gendered lens. This project increased my understanding of film storytelling and how artistic ambition is framed based on gender.
got any ideas?
please reach out! i’m happy to collaborate :)